Overall objective

To prepare for expansion, So Nutrition (founded by one of the UK’s leading nutritionists specialising in ADHD) wanted a comprehensive review and update of its brand with a view to devising a new brand identity that reflected its ethos and status in the marketplace, with a new website that would anchor the brand’s online presence and store.

Our approach 

The team at Spice PR included experts spanning all the disciplines required (working together with our sister agency at Amp Corporate Communications) to deliver the project which included:

• Full brand review with SWOT analysis
• Brand strategy development and messaging workshop
• New logo created to reflect the brand identity, with new brand guidelines
• Assets created including presentations, banners and social media templates
• Analysis of web requirements to inform approach
• Design and build of user-friendly ecommerce site
• Recommendations to support optimisation
• New domain and positioning of website as a resource centre through PR and social
• Profiling of founder to lay foundations for PR activity to follow

Results 

Working closely with the client, Spice PR ensured the new identity was fully aligned with the brand ethos and created a new website at adhdandnutrition.co.uk (also accessible via sonutrition.co.uk) to act as a resource centre for the organisation where activity could be streamlined and the user experience optimised. This includes selling courses, books and products, sharing insights and tips and building an engaged community. The brand’s new look and website resulted in:

• Immediate uplift in sales of books
• Course registrations full within two weeks of go-live
• Excellent feedback from users
• Extensive website traffic
• Strong social media engagement
• Presence in specialist media

What the client said:

“We’re so happy with the results and the recommendations from Spice PR which have proved to be highly effective in terms of our brand approach. We felt really involved and understood in the process which was very important for us in terms of engaging external support. As the business moves into a new phase, we’re more streamlined and ready for growth.”