Overall objective  

Following our earlier brand strategy to position So Nutrition for growth, Spice PR delivered an extensive PR campaign to firmly establish this specialist nutrition clinic and launch its new training academy for medical professionals, the So Nutrition Academy.

Centred on a research-based, content-led campaign, Spice PR secured extensive media coverage in national, regional and trade press, with a total reach of over 515 million and an accompanying growth in interest of more than eighteenfold. 

Our approach   

Research was conducted with So Nutrition’s target audience – UK adults with ADHD – with a white paper to share the results in an easily digestible ebook format, alongside thought leadership from So Nutrition and leading industry bodies.   

Adopting a holistic and integrated approach, Spice PR delivered: 

• White paper research, design and creation 

• Targeted press releases and media liaison for consumer and trade media 

• Tailored content for blogs, social media, presentations and more  

• Interview placements for So Nutrition founder Sarah Osborne  

• Competition strategy to support messaging/profile and grow database 

Results   

Spice PR generated extensive exposure for the two brands (So Nutrition and So Nutrition Academy) with relevant audiences, and affirmed So Nutrition’s status as leading UK experts on nutrition and neurodiversity.  The campaign also generated extensive website traffic and a soaring increase in interest of more than eighteenfold. 

The overall results included: 

• Media reach of over 515m 

• National consumer coverage including The Sun, Mirror, Express and more 

• A six-page interview feature on the new training academy in the leading industry practitioner magazine, IHCAN

• Competitions in top lifestyle titles including Marie Claire, Woman’s Own and Top Sante, with a combined total of more than 90,000 entries  

• Syndicated media features resulting in UK-wide visibility 

• Spikes in website traffic aligned to activity, plus a constant stream of visitors and sign ups 

• Use of the research for blogs and speaking opportunities, culminating in a presentation by founder Sarah Osborne to the Royal Society of Medicine 

What the client said: 

“We’re delighted with the success of the PR campaign, which has led to increased interest and ultimately business expansion. Focusing on the brand positioning before we undertook this part of the journey was absolutely the right thing for us and we’ve reaped the benefits. Having that support from Spice PR in terms of taking a broader view and seeing the bigger brand picture really sets them apart and we would recommend them without hesitation.”