Overall objective  

The Village Boutique and Spa – a luxury hotel set in a converted Maltese farmhouse dating back 500 years – was keen to raise awareness of its offering, in order to optimise its wider sales and marketing strategy. Harnessing the support of the tourist authority, Visit Malta, Spice PR created an itinerary to showcase the key features of the hotel, including its stunning spa, its garden restaurant with seasonal, locally sourced menus and its central location in Malta which offers an ideal base for visitors wanting to explore the island.   

Our approach   

Spice PR worked closely with the client to create a compelling itinerary that would showcase the hotel and the destination, and prepared an invitation to attract the relevant media. Targeted outreach resulted in a group of leading travel writers and editors spanning a variety of media visiting on a three-night trip, with the Spice PR team on hand throughout to co-host. Following the trip Spice PR continued to liaise with the group to provide supporting information in order to ensure the journalists had all the details required for their features which ranged from national online news pieces to luxury magazine features.  

Results   

The campaign generated extensive online and print media coverage, delivering: 

• Tenfold return on investment  

• Media reach of over 12 million   

• Extensive social media engagement  

• 63 media mentions 

• 19 full pages of print coverage 

What the client said: 

“We’re delighted with the work that Spice PR are doing and the results delivered. Our executive team previously worked with Spice PR over 10 years ago to promote a luxury resort, so we had no hesitation engaging them again to support the brand and marketing strategy for our hotel.” 

Read our destination spotlight blog for a behind-the-scenes look at our work in the travel sector or get in touch if you'd like to discuss how we could support your brand in reaching its goals.