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World Travel Market 2012

November 30, 2012  |   Posted by : admin  |   Uncategorized   |   0 Comment»

World Travel Market

This year’s World Travel Market was buoyant as ever, with overall visitor numbers up 3% from last year’s event, as the worldwide travel industry descended on London’s Excel.

Statistics from Euromonitor showed that whilst economic instability and traveller caution impacted considerably on tourism growth in Europe for 2012, the overall figures were better than the forecasts. The online market continued to outperform offline – an unsurprising fact given that in the UK, for example, there were 54 million internet users in 2011, representing 86% of the population.

A number of areas are expected to see growth over the next three years, including shopping tourism, which, after art and culture, is the biggest reason for travel to Europe. There were interesting case studies on this and other growing sectors, as well as news on emerging trends that savvy hotels and tour operators can capitalize on.

On the technology side, the talk was of smart TVs which will integrate TV, internet and social media for the user and offer a vast array of opportunities for travel brands; reinforcing the importance of integrated cross-channel communications.

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